Andre Rose, Director is a fitness, wellness and lifestyle coach and author of the fitness book “Buns of Steel The Unstoppable pursuit of fitness”. Andre is also the owner of the underwear company Steele by Andre Rose a luxury brand of men’s underwear.

Andre has been actively involved in the fitness industry for more than 15years when his ex-employer thought that he would send each employee to the gym. He found that fitness was more than just exercise but  is a lifestyle and so over the past many years Andre has been actively engaged in numerous fitness activities Such as the International Drug-Free Association (IDFA)where he competed as a novice bodybuilder.

Andre understood as he got older the importance of men’s health as his grandfather was diagnosed and died from prostate cancer. This has led him get involved with the Walnut Foundation. In addition,
he currently serves as a Black advisory committee member to the Canadian Cancer Society.


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